Download 92 Strategies for Marketing Planned Gifts by Scott C. Stevenson PDF

By Scott C. Stevenson

Initially released via Stevenson, Inc., this functional source assists nonprofit leaders and pros in studying new and higher methods of opting for, cultivating, and effectively soliciting extra deliberate presents. as well as actionable suggestions and methods, this source offers examples from different charities and nonprofit companies in addition to beneficial kinds and brochures.

Important themes coated include:

  • Strategies for selling bequests
  • Incorporating deliberate giving into capital campaigns
  • Developing deliberate giving advertising and marketing plans
  • Acquiring testimonials
  • Identifying deliberate present expectancies
  • Planning guidebooks
  • Attracting deliberate gifts
  • Life coverage gifts
  • Residual bequests
  • Preserving deliberate present expectancies
  • Prospect management
  • Referral forms
  • Donor/prospect communication
  • Employee giving


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Additional info for 92 Strategies for Marketing Planned Gifts

Sample text

If Western governments are becoming more active in humanitarian issues, voluntary agencies must be much clearer about their principles, and must make time to analyse the interests that will otherwise coopt them. * * * During the Cold War, if Milosevic had undertaken ethnic cleansing in Kosovo, Western governments might have left aid agencies simply to get on with it. They would have been too afraid of offending the former Soviet Union to intervene. But today, they do not leave aid agencies alone – certainly not in places where they have any interest other than to placate public feelings of humanitarian concern.

The reality of the cosmopolitan Europe-loving Yugoslavia of my experience in the early 1990s is totally different. I doubt if Christopher’s words are a reflection of his real opinion but rather a clever use of emotive language to achieve a specific political aim, which was to persuade Americans to support his policy of nonintervention. Later, after the US chose to intervene, Clinton reversed the language, speaking of Kosovo as Europe’s backyard. KOSOVO: THE LOSS OF IMPARTIALITY 35 At the same time, British Foreign Secretary Douglas Hurd and Minister of State Douglas Hogg referred repeatedly to ‘ancient hatreds’ in the Balkans as if the people there had a specific racial or genetic characteristic.

It also coincided with massive changes inside Oxfam in which my own job as regional manager for Eastern Europe and the former Soviet Union disappeared, and this may have coloured my own responses. The subjective, mingled with the objective, had undermined my ability to make a strong stand on an issue which troubled me a good deal but which I could not resolve. A series of emotional pulls – as people from different parts of the region or within the organization in Oxford got in touch and gave their impassioned views – all made sense but could not be reconciled.

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